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Traffic Exchange Strategy
OFor those starting out with their first website, finding visitors can be the
most challenging aspect. Your site is new, so nobody knows about it. Fortunately
there are tools on the web that can be very useful for new webmasters. Traffic
exchanges are an option to be considered. They are sites that trade website
hits. It's a "you view my site and I'll view yours" deal. Most have a timer that
counts down or a link that appears when you can view the next page. You can also
get extra credits when you refer people to traffic exchanges. The more your
downline surfs, the more times your website will be shown to users.
There
is a downside though. The visitors you receive from traffic exchanges aren't
exactly "quality visitors" since they're only viewing your site so you will view
theirs. Most of the time they are off to view another site as soon as the timer
is up trying to earn as many credits as they can. The question you have to ask
is why are people using traffic exchanges?
The answer is simple... to
drive visitors to their site! Now that you know what traffic exchange users are
looking for, you can cater to them.
Option #1.
Create a splash page
that is simple, direct, to the point, and that will catch the eye of someone who
is clicking through sites like mad.
Option #2
Create a page that
promises valuable information about your subject in exchange for their name and
email address. Then use a series of emails through an autoresponder. Have you
ever heard the phrase, "The money is in the list"? This is a decent way to build
your list slowly.
I'm sure you can think of a few more options, but both
of these above will generate sales at a ratio of about 1:20,000. That sounds
like a lot of visitors per sale, but you have to remember that these are
completely untargeted visitors.
There is another way to go that uses a
similar strategy, but in a different way. I'll explain in general terms how I
use traffic exchanges in a step by step format, but before I start, you should
know this. With the creation of "tabbed" browsers such as Firefox and MYIE2,
traffic exchange surfing has become much easier. With these browsers you can
have multiple "tabs" open instead of clogging your toolbar with multiple
instances of Internet Explorer open. You can click the "next site" button on one
exchange, then move on to the next tab while the counter counts down on the
previous tab, and so on... It is also possible to create a "group" of programs.
Instead of opening 10 windows by typing in 10 different url's or clicking on 10
links in your favorites, you can open them all with a single click. If you plan
on using multiple traffic exchanges, a "tabbed" browser is definitely the way to
go.
Warning! Some sites that are shown in traffic exchanges may contain
adware, spyware, malware, and or viruses. Make sure you are protected from this
type of software before using traffic exchanges.
Step 1.
Join and
start to use 20 different traffic exchanges. Pick the five or ten that you like
the best and stick with those. Also make a note your affiliate link so you can
refer others.
Step 2.
Create a simple, fast loading page with a
headline that's something like this - "Attention Traffic Exchange Users!" or
"Stop Clicking!" (something to catch the users attention). Follow that up with a
short paragraph telling the user that they could be multiplying the amount of
traffic pointed to their site. Make sure when you join a traffic exchange, you
set up this url to be shown to other users.
Step 3.
Sign up for an
autoresponder and put a signup form (one that asks for the traffic exchange
users name and email address) on the page from step two.
Step
4.
Create another page on your site that lists all of the traffic exchanges
that you chose from step one. Make sure the links to these traffic exchanges
include your affiliate ID so you get credit when someone joins up under your
link.
Step 5.
Go back to your autoresponder and create a 3 email
series (or however many you like). Your first email should urge the subscriber
to join the traffic exchange programs that you use and should point to the page
you created in step four. Also include a link to your favorite tabbed browser
such as Firefox or MYIE2 and some brief instructions on how to use tabbed
browsers and suggest they download it. Your second email should explain how
using multiple traffic exchanges can greatly boost traffic. Suggest they start
surfing for credits using the tabbed browser and hint at the fact that there is
a final step that puts the whole package together. In the third email, explain
how the system works... which I will now do.
Once you build up a decent
size downline in each of your five to ten traffic exchanges, you will no longer
have to surf. The people that joined under you should be earning enough credits
that your site is being seen without you ever having to lift a finger. You can
leave up your lead capture page for as long as you like, but eventually you're
going to want to change it to your main page that you originally wanted to
promote.
Now you have a steady stream of visitors, and a group of leads
that you can advertise to. You can also sleep well at night knowing that you are
teaching people to use a traffic exchange strategy that
works!
About the author:
Dave Roggeman is an IT administrator
and webmaster in the Chicagoland area and promotes Work at Home Ideas and
Opportunities at http://www.homeprofitbase.com. To see the process described
above in action, Click Here and enter your name and email address.
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