 |
| |
|
Don't Build That Website
It never ceases to amaze me how often new webmasters set about their online
business at the start without actually having clearly defined strategies on how
to market and promote the website and the product.
Now this article is
for internet marketing newbies, so the strategies for website promotion are
fairly basic therefore experienced internet marketers are under no compulsion to
proceed.
If you are a newbie, however, please pay attention as these
website promotional strategies are what you will need to employ over and over
again every time you have a new product to promote. Apply these basic techniques
and the bedrock of success is laid for you.
Remember, no traffic, no
sales.
Free listings in Search Engines: Everyone loves to get something
for free. The same applies to free traffic.
Consider building a keyword list
related to your product before you build your website. This way, you write your
website content crafting in those keywords for which the site needs to be
optimised. Don’t overdo it though as the search engines are becoming too smart
and may think you are attempting to trick them. The more pages you have, the
easier it is to have your site optimised for your chosen keywords.
Pay
Per Click Advertising: Here the search engines list your site based on your bid
for a particular keyword(s). Your position in the search listing strongly
depends on how much you are prepared to pay for those keywords and the bidding
price is also dependent on the popularity and competitiveness of your niche.
This Pay Per Click (PPC) listings are the ones you see on the right side of your
screen in the search results in, for instance, Google and Yahoo who now own
Overture.
It’s always a good idea to know your website statistics especially
conversion rates to determine how much you will be prepared to pay for those
keywords – what I call your bid price affordability. This way you don’t operate
your PPC Campaign at a loss.
Know Your Numbers!
Ezine Advertising: You
search for popular ezines (these are electronic magazines or newsletters) in
Google or Yahoo by entering Keywords ‘ezines directory’.
Visit these
directories and look out for ezines that fit your products and also the
subscription base of those ezines. You then choose to place Solo ads, Sponsor
ads or Classified ads on ezines of your choice at an agreed price. The choice of
which type of Ad and what ezine(s) to place your Ad would depend on your
personal preference and your budget as well.
Linking Your Website: You
need to set out linking strategies that can boost your business in two ways.
First is that the more links you have, the more the search engines will rank
your site and consequently your position in the organic search engines.
Secondly, you get traffic deservedly from your link partners website. I’m sure
you will welcome targeted free traffic from any source.
Affiliate
Marketing: Affiliate program are a great source of free traffic and income at no
cost to your good self. Affiliates are business partners who sign up to sell
your product for an agreed commission. You can make a fortune on the internet
from a great product if you have tons of affiliates working for themselves and
you. An affiliate software is necessary to track your affiliate sales, visitors.
Don’t forget to provide your affiliate with marketing tools and training
materials to assist them.
Offline Advertising: This is quite often
ignored. Just because your business is online does not mean you cannot generate
traffic offline. You will be surprised at how potent this weapon can be. Write
Press Releases about your product, Product review etc and send it to editors of
newspapers and magazine. The one I love most is what we refer to as web ad. Here
you use classified ads in newspapers and magazines to drive traffic to your
site.
These are basic strategies you must have mapped out before
commencing work on your website. This way you can start marketing the very day
your website goes live.
Always think marketing first.
About the author:
Joseph Amagada is an internet marketing solution provider. Discover how to
succeed and make your living online at http://www.InternetBizSolution.com and or
email joe@BizPathfinder.net to receive regular marketing tips like these.
|
| |
|
|
