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Writing Compelling Ads To Experience An Adwords Miracle |
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Writing Compelling Ads To Experience An Adwords MiracleAuthor: DA Palumbo Article source: http://www.articlealley.com/. Used with author's permission.
Without all the usual marketing fluff, I'm going to share with you--right now--some extremely practical tips you can implement right away to start earning a serious profit with Google AdWords. In case you don't know, Google AdWords is the absolute best way to get targetted traffic to your web site. Literally within minutes, you can throw up a few ads and start getting relevant and targeted traffic to your web site. One of the keys to beating AdWords is to write compelling ads. So without further ado, let me show you some tricks on how to write ads that will pull in a ridiculous amount of clicks.
The first tip is to always use your keywords in the ad text itself, and preferably in the title. The reason is because Google will always display the search keywords in bold type in your ad. But obviously if you're not putting the keywords in your title or ad text, then nothing will be bolded. As you can imagine, anything that is bolded is going to stand out and jump off the page and prospective visitors. The reason you want to put the keyword in the title if possible is because the title has a larger font size than the ad body. So while putting the keywords in the ad body is good, putting them in the ad title is even better. But in short, your click through rate (CTR) will go up if you put your keywords in the ad text or title.
The second tip to skyrocket your click through rate is to use numbers in your ad. By placing numbers in your ad, you are adding the element of specificity to your ad. Prospective visitors are more likely to click on an ad that has specific information. Consumers are tired of all the generic ads out there. If you want to be successful, you need to be different from the rest of the pack. And one way to do this is to use the element of specificity. So to that end, the more specific numbers you can use, the more your ad is likely to be clicked. If you are selling something at a discount, one idea might be to indicate the numeric percentage discount you're selling the item. Another way you can do this is to mention the number of happy customers you have (i.e., "2,463 People Can't Be Wrong").
If you've been around marketing circles for some time, you've probably heard of the concept of social proof. If not, social proof is all about legitimizing and validating a product or service by advertising the fact that other legitimate and recognized consumers are either customers or supporters. Probably the most well-known phrase used to generate social proof is "as seen on TV". One further trick to implement social proof is to be specific. "As seen on TV" is good, but not specific. On the other hand, "As seen on Oprah" is a specific phrase that will immediately generate social proof in the minds of prospective customers. I had one client implement a specific social proof phrase in his ad, and his campaign quickly went from mediocore to nothing short of an AdWords miracle!
If you take action on these ad writing tips, I know they will help your AdWords campaigns. And if you're not having success with AdWords, keep experimenting and learning. Success can take some time, but if you stick with it then you cannot help but succeed.
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