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Search Engine Optimization (SEO) Tips |
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Search Engine Optimization (SEO) TipsAuthor: Oliver Moran Article source: http://www.articledeshboard.com/. Used with author's permission.
The majority of internet users search information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top 10, maximum 20 search results.
The purpose of search engine optimisation is to make a website's content highly relevant in order to get listed on top of search engine results for free. This can be a quite daunting task so let's take a look at some key optimisation guidelines:
1.1 Selecting and Positioning Target Keywords
People search for stuff on the internet by typing certain words in the search box. Words that are relevant to your website are your target keywords. Your job is to make sure those target keywords appear on the crucial locations on your website such as across your title, meta tags, and body of your web page.
Tip: Your target keywords should include at least two words. This is simply because lots of websites are relevant for a single word, for example "flower".
1.2 Relevant Website Content
Imagine a search engine as a library and your website as a book. The library only wants good quality books to be included in its collection. The content of your web site is therefore the most important element for search engines to terminate if your web site will be listed and ranked well.
If your web site contains only images, flash, javascript etc, it will be ignored by the search engines because they can't read those graphics. Please remember to provide valuable information not just "good looking" image. Whenever possible, use HTML text on your web pages that will make your site more relevant.
1.3 Link Popularity - Google Page Rank
Every major search engine uses link popularity as a part of their ranking algorithms. Google's algorithm -- Page Rank - is a quite complicated mathematical formula that determines a relevancy of web pages.
Very simply explained, it uses the structure of the links between web pages to assign a score of the page that reflects its importance. In effect, each link from one page to another is counted as a "vote" for the destination page, and each page's score depends on the scores of the pages that link to it. But those pages' scores, in turn, depend on the scores of the pages that link to them, and so on.
In conclusion, link popularity of a website is determined by:
- The number of relevant web sites that are linking to your site
- The popularity of those web sites
The higher the relevancy of the website the better is its listing in the Google results.
From what has been said, it is quite obvious that for brand new websites it may take about a month before they get listed and ranked well by Google. As mentioned earlier, paid listing can provide an excellent solution to cover this "waiting list" period. Google will set your website live within few hours and the impact on your site traffic is practically immediate.
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