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Getting The Most Out Of Google Adsense |
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Getting The Most Out Of Google AdsenseAuthor: minidak03 Article source: http://www.articledeshboard.com/. Used with author's permission.
If you look closely you'll notice that on almost every single blog out there you'll see something known as Google Adsense, If your unfamiliar with them and don't know how they work, its rather quiet simple, you take some code place it in your blog and from there Ads are displayed from thousands of publishers who use Google Adworks and when someone clicks on one of those ads you make money.
If I had to guess I would say that at least 70 to 80 percent of people who use Google Adsense have no real clue how to maximize their profit with them, most people just set up some ads and place them on their site and don't do anything else, if you are one of these people then you are not making as much as you should be by doing this and I'm going to explain some ways of how you can improve your profit with them.
First I want to point out that every blog will generate different amounts of money by using Google Adsense, this is because the Ads come from people who are paying Google Adwords to display them and some people pay more then others, so a blog about the sky might not pay as much then a blog about technology because the technology sector is much more competitive then the sky and people will pay more to have their ads displayed.
So how do we get an idea of the amount of money we can generate using Adsense when we are not allowed to discuss it?. Well one of the simplest ways is to use the Google Adwords External Keyword Tool. Using this tool is extremely simple, lets say you've got a blog about cars and in the majority of your posts you use the word "Cars", what you do is type "Cars" into the tool and press "Get More Keywords", this will generate a list of several keywords that people are paying for, what you want to focus on is the green bar under "Advertiser Competition", the higher the green bar, the more competitive that keyword is and the more money you'll make if ads about that keyword are being displayed on your blog.
That sounds fairly straight forward doesn't it? Now comes the question of targeting those keywords, most people think that there is no way to tellGoogle which Ads to display, this is a common myth surrounding Adsense, now you cannot exactly tell Google to display car ads on a biology blog, that simply will not happen, but lets say your using the word "Cars" in the majority of the posts you make and from what we can tell from theAdwords Tool the keyword "Cars" is very competitive and it should pay quiet well.
What you can do is place these two bits of code around the text that you want Google to target, the first one looks like this
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