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Follow the Advertising Dollars and Improve Your Mortgage Business |
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Follow the Advertising Dollars and Improve Your Mortgage BusinessAuthor: Tom Domin Article source: http://www.articlealley.com/. Used with author's permission.
Follow the Advertising Dollars and Improve Your Mortgage Business
If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps.
Every day hundreds of people walk in and out of your corner convenience stores. Coca-Cola, Pepsi and a host of other large manufacturers know that, and spend millions of dollars on promotion and signage at these small stores. They know they will benefit from the advertising and gladly pay the signage costs.
If you haven't visited your local convenience stores lately, maybe it's time for you to make a few stops. Most of the stores in my area have recently been refurbished, renovated and re-designed to support an increasing amount of customers. All of the stores are in great traffic locations and are both clean and attractive.
Convenience stores offer a great opportunity for you to originate mortgages. People from all walks of life shop in these stores and many of them are good prospects for a mortgage.
Just ask the proprietor if you can leave your fliers or business cards somewhere in the store. Remind him that you always know where your referrals come from and then take care of him when you close a mortgage. Code all of your marketing material so you can keep track of your referral sources.
Take it one step further and offer to sponsor a "notice or bulletin board" for the store. Your job will be to maintain the board by keeping it neat, clean, current, as well as up-to-date with your mortgage information.
Controlling and then maintaining "bulletin boards" is an awesome way to originate mortgages. It's also extremely low-budget which makes this method extremely attraction for mortgage professionals. You are in total control enabling you to purge unwanted notices from other mortgage folks, and realtor/agents other than those with which you have a current working relationship.
Set some guidelines for the "bulletin board" and then post them on the board itself. You can accept dated notices of garage sales, estate sales, yard sales, car sales, FSBO house sales, community/neighborhood schedules and happenings, and business cards to name a few. Don't forget to add your mortgage stuff to include business cards and fliers. Place a small discrete banner at the top that says "Compliments of XYZ (the store's name) and Joe Smith at ABC Mortgage, Inc."
You may think that this kind of promotion is small and insignificant...but, following Coca-Cola and Pepsi and other large manufacturers can't hurt your mortgage business at all. In fact, you'll find that it can help significantly.
About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting www.MortgageMarketingToolKit.com/
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